One of the most profound effects of the Covid-19 pandemic is that it paved the way for a shift in our perception of luxury hospitality. In the new-normal post-coronavirus world, purpose-driven and meaningful travel is rising in popularity, as the pandemic has forced us to reevaluate how and why we travel. There is a new generation of travelers that prefer personalized and unique once-in-a-life-time experiences over material excess.

The New Luxury

The pandemic has certainly exposed blatant consumerism. With the world’s physical safety and health threatened, time spent in isolation has forced a shift in priorities of many consumers – away from instant shiny pleasure to longer lasting purpose and connection. There will be a conscious effort to focus more on “responsible luxury” offering authentic and meaningful experiences that make a difference, and less on logos and labels. We expect more than material satisfaction.

No longer is luxury just about chic destinations or coveted brands, though they still matter, goods and services must now serve a higher purpose than simply being of excellent quality and craftsmanship. A new layer to the luxury experience has emerged in which the goal is to become the most adventurous, creative, and fulfilled versions of ourselves. The long-lasting personal benefits of travel, for example, far outweigh the cost and time to get to your destination. It sharpens the mind, shifts your perspective, gives you an opportunity to try new things, meet new people, exercise and come home renewed. In an era where we barely find time for ourselves, the opportunity to take care of our own well-being - our physical and emotional health and security - is increasingly regarded as a modern embodiment of luxury.

Authenticity, Exclusivity and Purpose

Individuality, escapism, privacy and authenticity all come to mind when thinking of what luxury really means to today’s traveler. But one element in particular is central to the conversation: Experience.

People are aspiring less and less toward artificial brand worlds and are seeking unforgettable, meaningful experiences with a purpose instead. The new meaning of luxury is fundamentally about understanding where the scarcity is today. We now have an abundance of information, technology and goods: what actually is scarce is time and being able to connect back to yourself. It has become harder to find truly authentic and unique places that don’t simply cater to the masses but instead provide you with an opportunity to explore a destination on your own terms and give you the space you need to connect with the world and find real purpose.

Customized and Individualized Experiences with Sababu Safaris

We believe that our choices and behaviors have a significant impact on the social, physical, and cultural environments in which we live. Experiences, activities and lifestyles that make a difference will ultimately lead to a state of holistic health and well-being of our communities at large.

At Sababu Safaris, we offer personalized, customized travel experiences that allow you to explore some of the most remote, pristine and unique places on the planet without having to share your experience with hundreds or thousands of others. We help you create an itinerary that is specifically tailored to your personal travel style, preferences, and interests while benefiting the local communities at the same time.

Whether you’re planning a holiday with the family, a classic wildlife safari, a romantic getaway, an exclusive once-in-a-lifetime luxury adventure, or a memorable celebration, the Sababu Safaris team will design and customize an exclusive Tanzanian safari experience for you.

Start the journey with us today by calling  +1 914-207-4426 or filling out our contact form.